Black Friday Deals- 2017

BLACK FRIDAY Deals start November 24 at 12:00 AM EST!

IMPORTANT: Due to the number of products going on sale (with varying discounts) and the amount of traffic Shopify is expecting for Black Friday, they have recommended that we close the website for a few hours in advance of the sale while all of the discounts load to the site (but you can still view the deals here to plan your shopping). We apologize for any inconvenience this causes and hope that there is a better solution in the future. The site will reopen at 12:00 AM EST! Nearly everything will be on sale and we have added lots of new products as we gear up for the holidays so please take a look around!

Black Friday Promotions Overview:

-Maximum Discounts- up to 70% off!

-Huge STACKABLE freebies! The more you spend, the more you earn! STACKABLE FREEBIES VALID BLACK FRIDAY THROUGH SUNDAY ONLY!

-Free shipping!

-Rewards Points earned on all purchases!

-Plus, special “Unicorn Orders” will earn a magical unicorn horn that can be redeemed for extra special gifts!


Baby and Toddler Carriers:

  • Comfy Joey- 40% off
  • Fidella- 50% off
  • Kinderpack- 20% off
  • Kokadi- 60% off
  • LennyLamb Carriers and Accessories- 20-60% off
  • LILLEbaby- 35% off
  • MJ Baby Carriers- 50% off
  • Moby- 20% off
  • Ovolo- 70% off
  • Pellicano- 70% off
  • Sleeping Baby Productions- 50% off
  • Tekhni- 30% off
  • Tula Carriers and Blankets- 20% off (excludes Free-to-Grow and Last-Chance Carriers, on sale Black Friday and November 27th-December 1st)
  • West of the 4th– 50% off
  • XOXO- 50% off

Cloth Diapers and Accessories:

  • Blueberry- 20% off
  • CJ’s BUTTer- 15% off
  • GroVia- 20% off
  • i play- 50% off
  • Kanga Care– 40% off tokidoki/LEs, 30% off Lil Learnerz and other Kanga Care/Rumparooz (excludes TokiTreats and Care-a-Lot). Plus, the very limited Posh and Tux release at 12:01 AM EST (excluded from discounts)!
  • Lalabye Baby- 15% off
  • Sloomb- 35% off Playwoolies and Playshorties, 25% off Underwoolies, 15% off all other Sloomb and Bee Green Naturals for Sloomb
  • Smart Bottoms- 15% off Black Friday through December 1st
  • Super Undies- 20% off
  • Thirsties- 20% off
  • TotsBots- 20% off


  • Anamalz- 15% off
  • Farmer’s Daughter Handmade- 50% off
  • Fat Brain Toys- 10% off
  • Grapple Toy Tether- 15% off
  • Green Toys- 20% off
  • Haba- 20% off
  • Hape- 20% off (excludes Hape Mighty Mountain Mine due to oversized shipping costs)
  • Indigo Jamm- 10% off
  • Jaq Jaq Bird- 15% off
  • Melissa & Doug- 20% off
  • PlanToys- 50% off
  • Sago Mini- 40% off
  • Soapsox- 10% off
  • Tegu- 25% off through December 4st

Other Baby Gear:

  • Aden + Anais- 50% off
  • Austin Tie Dye- 50% off
  • Avanchy- 20% off
  • Babiators- 25% off
  • Bebe au Lait- 20% off
  • Bumblito- 15% off
  • Calm-a-Mama- 10% off
  • Copper Pearl- 15% off
  • DockATot- 15% off (excludes new Fairy Tale Collection)
  • Ezpz- 20% off
  • Haakaaa- 10% off
  • Itzy Ritzy- 20% off
  • Ju-Ju-Be- Special deals throughout weekend- will be announced when sales start!
  • Kokadi Blankets- 20% off (excludes preorders)
  • Lemon Vines- 20% off
  • Lifefactory- 15% off
  • Marcus and Marcus- 10% off
  • Marley’s Monsters- 10% off
  • Modern Burlap- 40% off
  • Ono- 20% off
  • Pura- 10% off
  • Real Shades- 25% off
  • Re-Play- 10% off
  • Saranoni- 15% off
  • Silikids- 15% off
  • Skeeter Skidaddler- 30% off
  • Squeasy- 10% off
  • Sweetooth- 10% off
  • TruKid- 10% off
  • Tula Blankets- 20% off November 27th– December 1st
  • Virginia Girl Designs- 50% off
  • Yumbox- 20%
  • ZoLi- 20% off
  • And more! Nearly everything is on sale so please check the site if the brand you are wondering about isn’t listed!


$0+ Free shipping!

$10+ Sweet Treat (Yumearth or Cocomel) + Lower Level

$25+ Re-Play Utensil Set (fork + spoon) OR 2 Re-Play Links + Lower Levels

$45+ CJs BUTTer Mini OR Bath Squiggler or Bath Bomb OR Marley’s Monsters Cloth Wipe + Lower Levels

$70+ Small toy or art supplies from some of our favorite brands (Hape, Haba, Green Toys, Fat Brain Toys, Ogosport, Melissa and Doug, etc.) OR Baby Paper + Lower Levels

$100+ Itzy Ritzy Teething Happens Necklace or Bracelet OR LennyLamb Wrap Scrap Shopping Bag OR Swaddle Blanket + Lower Levels

$150+ Ezpz Mini Mat or Care Bears Bowl OR Wet Bag OR Reusable Food Pouch (Squeasy or Original Squeeze) + Lower Levels

$225+ GoSili Coffee Cup OR Jaq Jaq Bird Chalk Book OR One-Size Diaper + Lower Levels

$300+ 14-piece Tegu Set OR 24-piece Squigz Set OR $25 Heart-Hugs Gift Certificate + Lower Levels

$400+ Tula Blanket Set OR aden + anais Dream Blanket OR Kokadi Blanket + Lower Levels

$550+ FREE CARRIER (you can specify preferences) OR Saranoni Blanket + Lower Levels

We want you to love everything in your order! Please feel free to note your children’s ages, genders, and your freebie preferences in the order comments. For the free carrier, please note your top choices for brand and carrier type (wrap, SSC, ring sling, mei tai, onbu). Though we cannot guarantee anything, we will do our best to honor preferences (you will be more likely to receive items in line with your preferences if you order early).

FREEBIES ONLY AVAILABLE WHILE SUPPLIES LAST! Heart-Hugs has the right to substitute another product of equal or greater value or a store gift certificate. Order early for the best selection!

IMPORTANT: Stackable freebies end at 11:59 PM EST on Sunday, November 27th. Freebie level is based on the order amount after sale discounts/rewards are applied and before tax and any international shipping fees. You will earn rewards on all purchases. You can redeem rewards certificates on your Black Friday purchases but please be aware that your freebie level is based on the order total after your rewards discounts are applied. We cannot combine orders to reach higher freebie levels. Due to the number of orders, no exceptions will be made.


Are you feeling lucky? We have some very magical unicorn prizes for you this year! 10 special orders will be drawn at random to receive a Brooklyn Owl Unicorn Horn in their package. Unicorn horns can be redeemed for these amazing prizes:

Mini Light Pink- Ju-Ju-Be Be Ready- Rosy Posy

Mini Silver- Lemon Vines adult amber bracelet or necklace

Mini Rainbow- 5x Rainbow Rewards Points

Gold- Extra Large Saranoni blanket + 2 Lifefactory wine glasses + Salus holiday bath bomb

Black- GoSili Coffee Cup + $20 Starbucks gift card

Turquoise- Cloth diaper pack- 3 diapers + 1 wet bag + 1 CJs BUTTer + 1 GroVia Mighty Bubbles

Fuchsia- Tula Unicornicopia Blanket Set

Purple- Heart-Hugs $100 Gift Certificate

Rainbow- Rainbow of Re-Play (6 divided plates, 6 flat plates, 6 bowls, 6 no spill cups, 6 drinking cups, 6 single snack stacks, 6 utensil sets)

Silver Narwhal- PlanToys Green Dollhouse with Furniture

Unicorn horn recipients will have 1 week from the date their tracking shows as delivered to contact Heart-Hugs to claim their prizes. To claim your prize, you must post a picture of your unicorn horn in the Heart-Hugs Love Chatter Group AND e-mail with UNICORN HORN WINNER in the title. Please include the color/size of unicorn horn that you received, your order number and your account e-mail address. International winners will be responsible for any shipping and customs charges.


In addition, all orders are eligible to receive rewards points! Please log in to your account prior to checking out to ensure you receive your points. Points will not be added retroactively if you do not check out with a store account.

Learn more about our Rainbow Rewards program here: Earn up to 12% of your purchases back as store credit!!!


The Black Friday page will be updated with additional info for Small Business Saturday and Cyber Monday so please check back! You can also sign up for our newsletter to receive sale notifications via e-mail.


  • Discounts and freebies cannot be applied to past or pending orders.
  • Discounts and freebies not valid on layaway orders.
  • May not be combined with any other discounts or promotions, including daily deals.
  • Freebies valid only while supplies last. Heart-Hugs has the right to substitute another product of equal or greater value or a store gift certificate.
  • Tula, Lillebaby, DockATot, oversized toys and Ju-Ju-Be CANNOT be shipped outside of the United States.
  • Sale/clearance items and second-quality items are NOT accepted for returns or exchanges. Due to the number of orders, all sales are final and cancellations/refunds/order changes cannot be accommodated. No exceptions will be made.
  • We are a small, family business. We will fulfill orders as quickly as possible. Please allow extra processing/shipping time during this busy weekend and following week. Thank you so much for your understanding!

Please contact with any questions! Happy Shopping and Happy Holidays!!!

Heart-Hugs Exclusive Tula- Girl Power!

girl-power-ad-high-res-septWe are so excited to offer our SUPER fans a new exclusive Tula, Girl Power!

The Rafflecopter for Girl Power will be open for the next 24 hours!

A few important notes:

– Each person may enter each Rafflecopter once.
– You must have an existing Heart-Hugs account (or set one up) to enter. Please verify that you enter this field correctly! I apologize for the extra step but this helps streamline the process and will give you access to purchase the carrier if your name is drawn.
– Winners will be e-mailed Thursday afternoon/evening.
– Once e-mailed, winners have 24 hours to complete their purchase or new names will be drawn.
– Accessories will be available as add-ons for those that are drawn in the Tula Rafflecopters. After all winners have completed their checkout, any extra accessories will be listed on the site.

Please click the links below to enter for your preferred size:



Good luck! Thank you for all of your entries and support!


Hanami Rights to Purchase!

hanami-adWe are so excited to welcome back our shared Tula exclusive, Hanami, now on teal canvas!

The Rafflecopter for Hanami will be open for the next 24 hours! Please use the links below to enter for the right to purchase. 

A few important notes:

– You may enter each Rafflecopter ONCE.
– You must have an existing Heart-Hugs account (or set one up) to enter. Please verify that you enter this field correctly because it will give you access to purchase the carrier if your name is drawn.
– You must have a U.S. shipping address as carriers will not be shipped outside of the United States (All international customers should visit Abernathy Naturals on facebook for stocking details).
– Winners will be e-mailed Thursday evening.
-Once e-mailed, winners have 24 hours to complete their purchase or a new name will be drawn.


Please click the links below to enter for your preferred size.

Edited: This right-to-buy is now over. Thank you for your entries!


Thank you so much for entering! Good luck!



A Heart-Hugs Tula Exclusive- Little Heroes!

heart-hugs-ad-2Please enter for the rights to purchase our new Tula Baby Carriers exclusive canvas, Little Heroes!

The Rafflecopters will stay open until Saturday, May 23rd. Winners will be contacted on Sunday. Once e-mails are sent, winners have 12 hours to pay. If no payment is received within 12 hours, a new name will be drawn.

a Rafflecopter giveaway

a Rafflecopter giveaway

Thank you for all the excitement over Little Heroes!

Overdue update June 12, 2013

Sorry for the gap between posts! We were busy with the end of the school year and I fell behind on the blog. I’ll be back at it now though!

BlissfulSquish and Father’s Day Givewaway!

We had raffles of some wrap conversions by BlissfulSquish that ended today. I’m incredibly impressed with Ame’s sewing and attention to detail. I am looking forward to working with her more in the future to bring you more conversions!

Check out these conversions that are in stock and ready to ship!


Wouldn’t the Houndstooth or Ellipses make a great Father’s Day gift?

There is one more daddy-friendly one from this round that will be our FREE Father’s Day Giveaway!

Easycare #4 Full Buckle- Baby size with knee padding, flat adjustable hood and hood tie off loops.

Please enter to win for your favorite babywearing dad! ENTER TO WIN HERE: a Rafflecopter giveaway

IMG_2893IMG_2894 IMG_2895


Still looking for a great Father’s Day present? Boba Carrier 3G in Camo and Pinstripe are 10% off from now until Father’s Day!



While we are on the subject of buckle carriers, our first shipment of the new Tula spring line arrived! I love them! See in stock carriers here. We will be ordering more prints once they are released for retailers!



In stock and ready to ship:

A large order of DIDYMOS India Holi arrived from Birdie’s Room. These are the 50% linen version and I took some geeky photos for you so you can see the difference between the 40% and 50% versions.

50% linen version from Birdie’s Room on left, 40% linen version from DIDYMOS on the right

IMG_5076IMG_5075You can see the difference in the blue areas based on the linen content. We have just a couple of the version from DIDYMOS left and sizes 3-7 of the Birdie’s Room version. I am not usually a red person but I am loving these elephants!

Get yours here:

50% cotton/50% linen INDIA Holi

60% cotton/40% linen INDIA Holi

Lime Waves are here in all sizes just in time for the warm weather!


More quantities were added to some of the most popular DIDYMOS Limited Edition. See everything here!

On the way:


Love Natural Hemp INDIA but scared to get it dirty? This one is for you! Tracking   It looks like these should be arriving sometime today or tomorrow…woohoo!!!


DIDYMOS Nautilus Emerald

I’m not sure what is going on with this shipment. These were ordered a week before INDIA Crimson but haven’t arrived yet. I think they must be stuck in customs. I will update the status on the product page as soon as they arrive. Tracking


DIDYMOS Geckos Purple

Didy combined these with Nautilus for shipping. Hopefully the tracking will update soon!


Also in that shipment are some DidyTais!


Since I last updated, the Flamenco Hemp Indio from Didymos arrived and went directly back out to their owners. A partial order of FHI arrived from Birdie’s Room and the rest are supposed to be shipping early next week so hopefully they will be here soon! Everyone from the second shipment was e-mailed about the delay so please contact me if you didn’t see your e-mail.


Another lovely hemp indio was released this morning! Indio Purple with Hemp (Indio lila mit hanf)! I’m so excited about this one! As soon as my order is confirmed, I will list them in the store to order.



Our first shipment of Girasol arrived and I love the colors! I already can’t wait to get more ordered!

Here are a couple of the ones we have in stock. Aren’t they beautiful?

Arctic rainbowhighlights2-512x725


LOTS of fun wraps on the way from KoKaDi! These were supposed to ship right at the beginning of June but KoKaDi has had some delays due to the flooding. I was just told that these should be shipping Monday or Tuesday so I will add tracking info when I have it.

Chriatian garrels Chriatian garrels Chriatian garrels SONY DSC maya elefantenkokadi baby wraps

Hearts Preorder

The Hearts preorder has already been placed but we still have some openings left if anyone wants to be sure they get one. The hard part is deciding which one to order!

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Whew…that was so long! Obviously, I have to get this done more often. Thanks for your patience!

Weekly Update May 19, 2013

Thank you!

Thank you all for your huge response to our Mother’s Day Sale! I am so grateful for each order and appreciate the support! You gave me a challenge but all in-stock orders were shipped by Monday the 13th so I hope that you are all enjoying your new carriers!


In stock and ready to ship:

The first batch of DIDYMOS India Holi arrived from DIDYMOS! Most have already sold but we have a couple left that are ready to ship if you want yours right away! We also have a second set of Holi coming from Birdie’s Room in sizes 2-7! I am still waiting on a shipping notice for the second set but they should be shipping from Canada this week.


DIDYMOS Lisca Karibik– These are so soft and squishy and such lovely colors! This is definitely my favorite Lisca to date!


DIDYMOS Indio Light Blue– I love the light blue indios!

Here’s some wrap geekery for you because I was curious if they would be different:

IMG_4988Indio Sky Blue on the left, Indio Light Blue on the right.

When next to each other, light blue has a more purple tone to it than sky blue. Both beautiful! You can never have too many blue indios, right? 😉

On the way:

There has been so much excitement surrounding the re-release of Flamenco Hemp Indio (FHI)! There are 2 orders on the way. The first one from DIDYMOS should be here this week already! Tracking

The second should be shipping from Birdie’s Room late this week. All orders will ship as soon as they arrive! We have a couple of FHI still available to order. I already checked and there isn’t availability to place another order so grab these while they last!


See all remaining DIDYMOS limited edition availability HERE!


Erdvogel is in stock and ready to ship! It really is quite beautiful in person and would be a great neutral wrap to add to your stash! I also think it would make a great dye blank!



Wrap Conversions by Blissful Squish!

BlissfulSquish - Wichita, KS

I received a big box of absolutely amazing wrap conversions by Blissful Squish! The sewing on these is impeccable and the details are jaw-dropping! I am trying to figure out what the best way to list these would be. Keep an eye out on facebook for updates because you don’t want to miss these! While you are there, please head on over to Blissful Squish to see her work and like her page as well.

DIDYMOS Mother’s Day Giveaway

GIVEAWAY- Spring Meadow DIDYMOS Indio Linen

Another exciting giveaway for Mother’s Day! Heart-Hugs is giving away a gorgeous DIDYMOS Indio Linen Wrap, Size 7, professionally dyed by Carried Away!

This dye job turned out amazing and I am so excited to offer this for Mother’s Day!

a Rafflecopter giveaway

Spring meadow linen indio text

In addition, Heart-Hugs will periodically be stocking dye work by Carried Away in our store! You can find it in our Dye Section. The quantities will be limited so if you miss out, you can grab a dye blank from our store and contact Carried Away about a custom job! We will be stocking more dye blanks soon so that you will have a broader selection of wraps and sizes so please e-mail with any requests!

Mother’s Day Sale Today and Tomorrow Only

Are you a newsletter subscriber? Our subscribers are the first to hear about our sales! Newsletter sign-up

  • Enjoy 20% off sitewide with the code “MOMSDAY2013.” (Excludes KoKaDi, Tula, Boba and select clearance merchandise)
  • Take advantage of 10% off of Boba products with the code “BOBA10”

Thanks for visiting our blog and shopping at Heart-Hugs.

Most importantly, have a great weekend and a Happy Mother’s Day!



Tula Baby Carrier Giveaway!

Happy Mother’s Day!

Since the majority of our customers are moms, Mother’s day is such an important day at Heart-Hugs!  We will be having some great sales and giveaways so don’t forget to check your e-mail for our newsletter!

Tula Giveaway

9934_logo_large copy

Many of you may have seen this first one on our facebook page, but I’ll list it again for our blog followers.

The first exciting giveaway is a Tula baby or toddler carrier! Enter now to win! These are incredible carriers made by a wonderful company.

a Rafflecopter giveaway

The winner of this contest will win one Tula Ergonomic Carrier! The winner may choose either Standard or Toddler size as well as their choice of print. This contest does not include Tula Wrap Conversions. Once the winner chooses their carrier, an order will be placed and the prize will be delivered in 2-4 weeks.

Check back soon!

Weekly Update May 9, 2013

I hope everyone is having a great week! I’m so glad it’s Friday. I’m looking forward to the weekend! Do you have any special plans for Mother’s Day?


In stock and ready to ship:

DIDYMOS Cherry Blossoms are here! There are just a couple left in great sizes for summer (3 and 4) .


DIDYMOS Ginkgos Linden Green with Hemp– These are my favorite of the recent run of hemp releases from Didy. Such a fun green and I love the Ginkgo pattern.


DIDYMOS Lime Pfau with Hemp- These are a little softer/floppier than Tendrils/Ginkgos/NHIndia out of the box. They will still take some breaking in but these are going to make great, supportive wraps! These have all been shipped out to their owners. I hope you like them!


On the Way:

DIDYMOS Orient and Natural Hemp INDIA– We have a couple of NHIndia left from our last order that are in stock and ready to ship. The order of Orient and more NHIndia seems to be stuck in customs. It shipped before the Cherry Blossoms and the tracking still says that it is being processed by customs. I will call tomorrow and see if I can find out more. They should still be here by the estimated middle of May but I was hoping to have it earlier than that. Sorry to those of you that are patiently waiting for yours! Tracking

Update: Of course as soon as I posted that, the shipping finally updated. They are in town and will hopefully be delivered today, Monday at the latest if the P.O. still has to process them. 🙂



DIDYMOS Indio Light Blue Natural– I have a sentimental attraction to these because they remind me of my sky blue indio that I’ve had for many years. A pretty, neutral choice for a cotton indio. These were ordered on the 3rd and have shipped from DIDYMOS. They should arrive by the 3rd week of May. Tracking


DIDYMOS Lisca Karibik

These came out the same day as the light blue indio so they are shipping together. This is my favorite Lisca so far!  It is made of untreated and natural-colored cotton which makes it feel even softer than the usual Lisca editions. This would be such a sweet wrap for a new little squish. Tracking


DIDYMOS INDIA Holi– I have been eagerly anticipating this one! There is a lot of talk about this release, for good reason! Isn’t it beautiful? Heart-Hugs has 2 orders of INDIA Holi in the works. The first order is directly through DIDYMOS and has already shipped. I expect it to be here around the end of the month. These will be 60% cotton and 40% linen and 280 g/m2. Since these are already on their way to us, they have been uploaded to Heart-Hugs and are ready to order. The second order was placed through Birdie’s Room. The ones from this order will be a slightly darker red and will be comprised of 50% cotton and 50% linen. They will be 255 g/m2 and will be availabe in sizes 2-7. If you are interested in purchasing one from this order, please e-mail me with interest. They should arrive at Birdie’s Room in approximately 3 weeks and then will be processed and shipped to Heart-Hugs! I hope that helps clear up some confusion. Please e-mail me if you have any questions about either shipment! Tracking




The Spiderweb and Tela Preorder is still taking place. These orders need to be submitted by the 15th so please try to have all preorders placed by May 14th. There are many options so e-mail if you have any questions. The production time is slated at 2-3 months but could be slightly longer as well. I think they will be worth the wait though!



We still have a some of the older colorways that are on sale so that we can make room for the new! Some of these are hard to find so get them while you can. My personal favorite is Norrsken, #11. See what is left here. I am planning to place an easycare order very soon! Please e-mail me with any colorways you would like to see in stock. These wraps are fairly soft out of the box, supportive and come in great color combinations!



We are all eagerly anticipating the next release! What are you dreaming of? I know the new KoKaDi facebook cover photo has generated a lot of excitement 🙂


Clearance Sale

We have had a great response to the new Clearance Section. Since we were closed for a while due to extenuating circumstances, we are clearing out merchandise to make room for fun, new items! There are some amazing deals so check it out! If you are looking for a carrier on a budget or wanting to spread the babywearing love as a gift, take advantage of these closeout prices! There are wraps, mei tais, slings, babywearing accessories, hand-knit clothing, designer leather diaper bags and more!

Mother’s Day

We have exciting things in store for Mother’s Day. Please check back soon!



KoKaDi Elias Raffle and Natibaby Spiderweb Preorder

KoKaDi Elias Raffle

Unfortunately, Heart-Hugs wasn’t a KoKaDi retailer yet when the Elias preorder took place. Therefore, our quantities of Elias were too small to list as a normal stocking. We decided the best (and most fair) way to sell these is to do a raffle. This may be good news for those of you that don’t have lightning fast internet or fingers. 🙂

Elias im wunderland

Enter here:

KoKaDi Elias Raffle

The raffle will run through Friday. The winner will be notified by e-mail Saturday morning. Once invoiced, the winner will have 24 hours to pay before we move on to the next person.

Good luck and thank you for participating!

Natibaby Spiderweb and Tela Preorder

Isn’t Natibaby’s new Spiderweb design so cool? What’s even better is that you get to choose the fabric content. Choose a linen, hemp, silk or bamboo blend! You also get to choose the larger Spiderweb design or the scaled down Tela design. So many options! Which will you choose?

Heart-Hugs is taking preorders until May 15, 2013. Place your order now to secure one! Details and options can be found on our Natibaby page.





Have a great rest of your week!